Chris Messina Discusses Conversational Commerce, Voice and the Erosion of Brands

Today’s guest on The Chat Bubble is Chris Messina. He’s pretty internet famous. Most notably, he popularized the hashtag– like the original hashtag for Tech and for Twitter, that hashtag– and more recently he coined the phrase Conversational Commerce, which has been a label for different strategies as messaging apps and automated messaging campaigns become more common. Here’s the original post on conversational commerce.

Listening to him, it’s clear that Chris spends a lot of time thinking about technology and the strategies behind a lot of the companies in the emerging sectors in the space. This is another one of those episodes that I’ve listened to twice in order to understand everything. We’ve actually also published a few show notes and links below.

If you’re just finding this podcast please subscribe. We talk about messaging channels, SMS and all of the Automation and messaging campaigns happening. You can find us on iTunes or wherever you listen to podcasts just search for the chat bubble and subscribe.

And the last piece of housekeeping we’ve published a playbook for Facebook Messenger. This outlines the top four marketing use cases for Facebook messenger and shows any digital marketer how to launch Messaging campaigns that focus on their existing KPIs. The only way to get the Playbook is to message into our Facebook page > click here to message in and get access to the Playbook.

Chris used a term that google doesn’t seem to show results for – Ultimate Reality Plasticity. It’s best defined in the show, but the general meaning is > We are talking to services that aren’t human, like Alexa, and then some human relationship are becoming more digital. An example is a kid that talks to grandparents over Facetime. So the delta between human relationships and technology relationships is getting smaller. It might get confusing whether a person is talking to another service or another human.

Chris mentions Scott Galloway and some of his ideas in The Four.

Scott’s also really good on the James Altucher Podcast.

Chris mentions Refind.com as a service that surfaces interesting articles and uses messaging as a channel.

Follow Chris on Twitter – @chrismessina.

Hope you guys enjoy the show.

Messaging Playbook, Step 2 Test

We are back working through the Playbook. This week we talk about measuring results from conversations, the best ways to compare conversations to landing pages, and the long term benefits of conversations and the data that they generate. 

If you haven’t downloaded the playbook, click here to open Messenger. We’ll start a conversation to collect your information and get the Playbook to you.

Messaging Playbook, Step 1 Convert

This podcast talks through Step 1 of the Playbook – Convert. It’s a review of what’s written in the Playbook with updates (yes, things are moving really fast) as well as additional commentary. Even if you’ve read the Playbook, this podcast has more information.

Please subscribe to The Chat Bubble on itunes, or wherever you listen to podcasts.

We published a Playbook for Messaging. It highlights the top marketing use cases for Messenger. The Playbook lays everything out in a step by step guide so that any marketer can launch Messenger campaigns and focus on their existing KPIs. 

The best way to get the Playbook is to message in to The Chat Bubble Facebook Page. Just click here to go to our Messenger Page and then click the Get Started button.

Part 2: Hillary for America, SMS Campaign Manager Lloyd Cotler

We’re back with Part 2. Be sure to listen to the first half before listening to the second. 

If you’re not already, please subscribe to The Chat Bubble Podcast on iTunes or wherever you listen to podcasts. 

I’ve launched a Playbook for Messaging. It highlights the top 4 marketing use cases for Facebook Messenger, and lays everything out in a step by step guide so that marketers can launch messaging campaigns and stay focused on their existing KPIs. You can get the guide by messaging in to our facebook Page.

http://m.me/thechatbubble?ref=cb_blog