Sandi Fox, Founder of Smart as a Fox shares the organization’s perspective on SMS

On today’s show we have Sandi Fox. She is the founder and principle at Smart as a Fox, which is a Digital Strategy agency.

Recently on the show, I’ve been talking to people that really know the messaging space, but they’ve all been vendors. On this episode we have someone that really knows about messaging, but she’s coming from the client side and the consultant angle. Sandi worked for a non-profit where she took control over the text messaging campaigns and oversaw tremendous growth and success. After that, in the last 6 months or so, Sandi has launched Smart as a Fox, which is an agency that helps organizations with mobile campaigns and of course can help with all kinds of digital and communications needs.

So we talk about all of the SMS stuff that we’ve been discussing recently, but from the organizations perspective rather than the vendors. It’s going to be a really good compliment to the last 5 or 6 episodes.

Alright, a little housekeeping before we start the conversation. To all the new listeners, Welcome. There has been a spike over the last few weeks. People have also been messaging in to the Facebook Page. It’s really interesting to hear what everyone is up to so thanks for connecting. I’ve checked out a few demos and had some excellent conversations about messaging. If you have thoughts, feedback, questions for me or questions that you’d like me to ask guests, message in. The way to do this is send me a message on Facebook.

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