Sandi Fox, Founder of Smart as a Fox shares the organization’s perspective on SMS

On today’s show we have Sandi Fox. She is the founder and principle at Smart as a Fox, which is a Digital Strategy agency.

Recently on the show, I’ve been talking to people that really know the messaging space, but they’ve all been vendors. On this episode we have someone that really knows about messaging, but she’s coming from the client side and the consultant angle. Sandi worked for a non-profit where she took control over the text messaging campaigns and oversaw tremendous growth and success. After that, in the last 6 months or so, Sandi has launched Smart as a Fox, which is an agency that helps organizations with mobile campaigns and of course can help with all kinds of digital and communications needs.

So we talk about all of the SMS stuff that we’ve been discussing recently, but from the organizations perspective rather than the vendors. It’s going to be a really good compliment to the last 5 or 6 episodes.

Alright, a little housekeeping before we start the conversation. To all the new listeners, Welcome. There has been a spike over the last few weeks. People have also been messaging in to the Facebook Page. It’s really interesting to hear what everyone is up to so thanks for connecting. I’ve checked out a few demos and had some excellent conversations about messaging. If you have thoughts, feedback, questions for me or questions that you’d like me to ask guests, message in. The way to do this is send me a message on Facebook.

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Max Kamin-Cross from Hustle discusses Peer to Peer SMS

On today’s show we have Max Kamin-Cross from Hustle. Officially, his title is Director of Product Partnerships, but he was the first DC employee at Hustle, and has been a big part of building everything they’re doing in Washington DC.

If you haven’t heard of Hustle, they’re a pretty big deal. They are definitely a darling of the messaging space, and have done particularly well with Peer to Peer SMS campaigns for non profit and political campaigns. They are one of the few companies that are venture backed and also doing a lot of business with campaigns and non-profits.

We talk at length about how P2P SMS works, the type of results that an organization can expect, and where the space is heading.

To check out hustle, visit their website – it’s simply hustle.com

As always, message us on Facebook with questions, comments or feedback.