Paul de Gregorio, Director of Digital Engagement at Open, shares amazing messaging + fundraising examples

Wow what an episode! We’re chatting with Paul de Gregorio. He is the Director of Digital Engagement at Open – a full service agency in the UK that also builds messaging technology. Paul is a true believer in the power of messaging and he’s also designed and executed amazing messaging campaigns for organizations.

I edit every podcast after recording them and when I re-heard Paul’s description of the Break Through Breast Cancer campaign, it blew me away. It takes a lot of planning and the right strategy to make a campaign like this seem so simple.

We also discuss One Love Manchester and the fundraising from the benefit concert for the attack in Manchester.

The big news which was just announced today… the Stand for Rights Facebook Live campaign was nominated for an Emmy. Here is the longer description on the Open blog.

Finally, Paul writes a regular newsletter focused on activism and the use of messaging in activism. Signup here and follow Paul on Twitter @pauldegregorio

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