Wow what an episode! We’re chatting with Paul de Gregorio. He is the Director of Digital Engagement at Open – a full service agency in the UK that also builds messaging technology. Paul is a true believer in the power of messaging and he’s also designed and executed amazing messaging campaigns for organizations.
I edit every podcast after recording them and when I re-heard Paul’s description of the Break Through Breast Cancer campaign, it blew me away. It takes a lot of planning and the right strategy to make a campaign like this seem so simple. http://opencreates.com/2012/10/you-know-right/
We also discuss One Love Manchester and the fundraising from the benefit concert for the attack in Manchester. http://opencreates.com/2017/06/one-love-manchester/
The big news which was just announced today… the Stand for Rights Facebook Live campaign was nominated for an Emmy. http://opencreates.com/2017/07/what-do-ru-pauls-drag-race-benedict-cumberbatch-open-have-in-common/ Here is the longer description on the Open blog. http://opencreates.com/2017/04/stand-for-rights-stand-for-freedom/