This episode provides a little more insight to the article below. We test the different types of Facebook Ads to see which objective works best when routing users to Messenger.
Another episode with a fellow podcast host. Balint founded Chatbot Tutorial and hosts the Chatbot Podcast.
Part One of the episode airs on the Balint’s podcast. https://chatbottutorial.com/marketing-channel/
Part Two is here in The Chat Bubble feed.
You can also click through to checkout a quiz about bots, and some free tutorials.
I found another podcast about messaging, and we are guesting on each other’s shows. Thomas Hybki is the host of Yakker Bot Talk and he’s on The Chat Bubble today to talk about what’s new and interesting with Facebook Bots.
You can get his podcast on iTunes. I’ll be on his show sharing all my ideas on messaging that I haven’t yet divulged on That Chat Bubble. I hope you enjoy both shows.
Yakker Bot Talk on iTunes. https://itunes.apple.com/us/podcast/yakker-bot-talk/id1296369391?mt=2
This episode is an overview of how messaging works for political campaigns. We’re working on a more thorough written overview, but wanted to get the audio out.
Here are some links to pages mentioned in the audio.
First, the interview with Lloyd from the Hillary for America Campaign. http://thechatbubble.com/2017/11/lloyd-cotler-sms-campaign-manager-for-hillary-for-america/
@Mssg Election Messaging: http://try.atmssg.com/voter-reg-and-gotv/
Message into The Chat Bubble Facebook page: http://m.me/thechatbubble?ref=vote
Today we are doing another solo series and I am talking through Chapter 3 of the messaging playbook. This part is all about engagement and how to start using messenger for engagement. If you haven’t checked out the Playbook yet, you can message in and download it. Just open FB Messenger, search for The Chat Bubble and click the get started button. We’ll ask for your email and then we’ll email you. The Playbook gives an overview of the top 4 marketing use cases for messaging and FB Messenger. We lay things out in a step by step guide so that any digital marketer can launch messaging campaigns and focus on their existing KPIs.
To download the Playbook, message in to our Facebook Page, we’ll collect your info and send the Playbook your way.
A lot of what’s in the Playbook is contrarian to the idea of bots… With bots it’s about the user messaging in and then the bot tries to interperet the message and reply back correctly. The Playbook takes the approach that messaging is a channel > a marketing channel. Instead of inventing new functionality like bots, this approach takes the objectives that marketers currently focus on and use Messenger instead of other channels.
Given that approach the first step of the Playbook is convert. The first thing that a marketer can do is build a little automated conversation designed to convert the user. Think about it like a landing page/lead form, but just in a conversation format rather than a webform. Any place that you might drive traffic to a mobile webform, you can also or instead drive traffic into a conversation. Facebook Ads are a great example where it’s possible to drive traffic into a conversation.
The second step is to test and compare the value for a visit to your mobile lead page vs a conversation. From a FB ad campaign, for instance, what’s the cost per email when the ad sends the clicker into a conversation and how does that compare to the cost when the ad sends the clicker to the web page.
Those are steps 1 and 2. One = convert and Two = Test. There is a lot more detail in the Playbook and in the previous podcast episode which are 3-4 episodes behind.
The next step is about engagement. Just a quick side note – if you’re launching messaging, you don’t have to follow these steps, but it helps an organization grow the channel in a way that makes sense.
The engagement step focuses on following up, one on one with people when it makes sense.
Welcome to 2018. As we’re releasing this episode it’s early 2018 and absolutely freezing in DC where I am and all over the East Coast.
On today’s show we have a Chicago native, so he’s probably used to the cold > Michael Lamb, the President and Co-Founder of nativeMsg and OptIt Inc. Part of what I like about doing the podcast is that the people I speak with have different experience levels with messaging. Some people are just getting started and talking about bots, some people have been doing messaging for a long time. Michael Lamb has a lot of experience in the space.
We talk about what it was like to start a text messaging company in 2004, and how he would even explain the product to people that might have never texted back then. We discuss the growth and how he got to present day where he is launching the new company nativeMsg which builds chatbots on the new messaging platforms like Facebook Messenger. Stick around to the end of the episode, Michael shares a call to action where you can try what they’ve built.
We’re going to jump right into the show, but if you like what you hear, please subscribe. We’re on iTunes, Breaker or wherever you listen to podcasts – just search for The Chat Bubble. We’re a weekly podcast focused on messaging. A lot of interviews and sometimes just me.
Link to nativeMsg: https://nativemsg.com/
Link to OptIt Inc: http://www.optit.com/
Today’s guest on The Chat Bubble is Chris Messina. He’s pretty internet famous. Most notably, he popularized the hashtag– like the original hashtag for Tech and for Twitter, that hashtag– and more recently he coined the phrase Conversational Commerce, which has been a label for different strategies as messaging apps and automated messaging campaigns become more common. Here’s the original post on conversational commerce.
Listening to him, it’s clear that Chris spends a lot of time thinking about technology and the strategies behind a lot of the companies in the emerging sectors in the space. This is another one of those episodes that I’ve listened to twice in order to understand everything. We’ve actually also published a few show notes and links below.
If you’re just finding this podcast please subscribe. We talk about messaging channels, SMS and all of the Automation and messaging campaigns happening. You can find us on iTunes or wherever you listen to podcasts just search for the chat bubble and subscribe.
And the last piece of housekeeping we’ve published a playbook for Facebook Messenger. This outlines the top four marketing use cases for Facebook messenger and shows any digital marketer how to launch Messaging campaigns that focus on their existing KPIs. The only way to get the Playbook is to message into our Facebook page > click here to message in and get access to the Playbook.
Chris used a term that google doesn’t seem to show results for – Ultimate Reality Plasticity. It’s best defined in the show, but the general meaning is > We are talking to services that aren’t human, like Alexa, and then some human relationship are becoming more digital. An example is a kid that talks to grandparents over Facetime. So the delta between human relationships and technology relationships is getting smaller. It might get confusing whether a person is talking to another service or another human.
Chris mentions Scott Galloway and some of his ideas in The Four.
Scott’s also really good on the James Altucher Podcast.
Chris mentions Refind.com as a service that surfaces interesting articles and uses messaging as a channel.
Follow Chris on Twitter – @chrismessina.
Hope you guys enjoy the show.
We are back working through the Playbook. This week we talk about measuring results from conversations, the best ways to compare conversations to landing pages, and the long term benefits of conversations and the data that they generate.
If you haven’t downloaded the playbook, click here to open Messenger. We’ll start a conversation to collect your information and get the Playbook to you.
This podcast talks through Step 1 of the Playbook – Convert. It’s a review of what’s written in the Playbook with updates (yes, things are moving really fast) as well as additional commentary. Even if you’ve read the Playbook, this podcast has more information.
Please subscribe to The Chat Bubble on itunes, or wherever you listen to podcasts.
We published a Playbook for Messaging. It highlights the top marketing use cases for Messenger. The Playbook lays everything out in a step by step guide so that any marketer can launch Messenger campaigns and focus on their existing KPIs.
The best way to get the Playbook is to message in to The Chat Bubble Facebook Page. Just click here to go to our Messenger Page and then click the Get Started button.
We’re back with Part 2. Be sure to listen to the first half before listening to the second.
If you’re not already, please subscribe to The Chat Bubble Podcast on iTunes or wherever you listen to podcasts.
I’ve launched a Playbook for Messaging. It highlights the top 4 marketing use cases for Facebook Messenger, and lays everything out in a step by step guide so that marketers can launch messaging campaigns and stay focused on their existing KPIs. You can get the guide by messaging in to our facebook Page.