This episode is an overview of how messaging works for political campaigns. We’re working on a more thorough written overview, but wanted to get the audio out.
Here are some links to pages mentioned in the audio.
First, the interview with Lloyd from the Hillary for America Campaign. http://thechatbubble.com/2017/11/lloyd-cotler-sms-campaign-manager-for-hillary-for-america/
@Mssg Election Messaging: http://try.atmssg.com/voter-reg-and-gotv/
Message into The Chat Bubble Facebook page: http://m.me/thechatbubble?ref=vote
Today we are doing another solo series and I am talking through Chapter 3 of the messaging playbook. This part is all about engagement and how to start using messenger for engagement. If you haven’t checked out the Playbook yet, you can message in and download it. Just open FB Messenger, search for The Chat Bubble and click the get started button. We’ll ask for your email and then we’ll email you. The Playbook gives an overview of the top 4 marketing use cases for messaging and FB Messenger. We lay things out in a step by step guide so that any digital marketer can launch messaging campaigns and focus on their existing KPIs.
To download the Playbook, message in to our Facebook Page, we’ll collect your info and send the Playbook your way.
A lot of what’s in the Playbook is contrarian to the idea of bots… With bots it’s about the user messaging in and then the bot tries to interperet the message and reply back correctly. The Playbook takes the approach that messaging is a channel > a marketing channel. Instead of inventing new functionality like bots, this approach takes the objectives that marketers currently focus on and use Messenger instead of other channels.
Given that approach the first step of the Playbook is convert. The first thing that a marketer can do is build a little automated conversation designed to convert the user. Think about it like a landing page/lead form, but just in a conversation format rather than a webform. Any place that you might drive traffic to a mobile webform, you can also or instead drive traffic into a conversation. Facebook Ads are a great example where it’s possible to drive traffic into a conversation.
The second step is to test and compare the value for a visit to your mobile lead page vs a conversation. From a FB ad campaign, for instance, what’s the cost per email when the ad sends the clicker into a conversation and how does that compare to the cost when the ad sends the clicker to the web page.
Those are steps 1 and 2. One = convert and Two = Test. There is a lot more detail in the Playbook and in the previous podcast episode which are 3-4 episodes behind.
The next step is about engagement. Just a quick side note – if you’re launching messaging, you don’t have to follow these steps, but it helps an organization grow the channel in a way that makes sense.
The engagement step focuses on following up, one on one with people when it makes sense.
Welcome to 2018. As we’re releasing this episode it’s early 2018 and absolutely freezing in DC where I am and all over the East Coast.
On today’s show we have a Chicago native, so he’s probably used to the cold > Michael Lamb, the President and Co-Founder of nativeMsg and OptIt Inc. Part of what I like about doing the podcast is that the people I speak with have different experience levels with messaging. Some people are just getting started and talking about bots, some people have been doing messaging for a long time. Michael Lamb has a lot of experience in the space.
We talk about what it was like to start a text messaging company in 2004, and how he would even explain the product to people that might have never texted back then. We discuss the growth and how he got to present day where he is launching the new company nativeMsg which builds chatbots on the new messaging platforms like Facebook Messenger. Stick around to the end of the episode, Michael shares a call to action where you can try what they’ve built.
We’re going to jump right into the show, but if you like what you hear, please subscribe. We’re on iTunes, Breaker or wherever you listen to podcasts – just search for The Chat Bubble. We’re a weekly podcast focused on messaging. A lot of interviews and sometimes just me.
Link to nativeMsg: https://nativemsg.com/
Link to OptIt Inc: http://www.optit.com/
Today’s guest on The Chat Bubble is Chris Messina. He’s pretty internet famous. Most notably, he popularized the hashtag– like the original hashtag for Tech and for Twitter, that hashtag– and more recently he coined the phrase Conversational Commerce, which has been a label for different strategies as messaging apps and automated messaging campaigns become more common. Here’s the original post on conversational commerce.
Listening to him, it’s clear that Chris spends a lot of time thinking about technology and the strategies behind a lot of the companies in the emerging sectors in the space. This is another one of those episodes that I’ve listened to twice in order to understand everything. We’ve actually also published a few show notes and links below.
If you’re just finding this podcast please subscribe. We talk about messaging channels, SMS and all of the Automation and messaging campaigns happening. You can find us on iTunes or wherever you listen to podcasts just search for the chat bubble and subscribe.
And the last piece of housekeeping we’ve published a playbook for Facebook Messenger. This outlines the top four marketing use cases for Facebook messenger and shows any digital marketer how to launch Messaging campaigns that focus on their existing KPIs. The only way to get the Playbook is to message into our Facebook page > click here to message in and get access to the Playbook.
Chris used a term that google doesn’t seem to show results for – Ultimate Reality Plasticity. It’s best defined in the show, but the general meaning is > We are talking to services that aren’t human, like Alexa, and then some human relationship are becoming more digital. An example is a kid that talks to grandparents over Facetime. So the delta between human relationships and technology relationships is getting smaller. It might get confusing whether a person is talking to another service or another human.
Chris mentions Scott Galloway and some of his ideas in The Four.
Scott’s also really good on the James Altucher Podcast.
Chris mentions Refind.com as a service that surfaces interesting articles and uses messaging as a channel.
Follow Chris on Twitter – @chrismessina.
Hope you guys enjoy the show.
We are back working through the Playbook. This week we talk about measuring results from conversations, the best ways to compare conversations to landing pages, and the long term benefits of conversations and the data that they generate.
If you haven’t downloaded the playbook, click here to open Messenger. We’ll start a conversation to collect your information and get the Playbook to you.
This podcast talks through Step 1 of the Playbook – Convert. It’s a review of what’s written in the Playbook with updates (yes, things are moving really fast) as well as additional commentary. Even if you’ve read the Playbook, this podcast has more information.
Please subscribe to The Chat Bubble on itunes, or wherever you listen to podcasts.
We published a Playbook for Messaging. It highlights the top marketing use cases for Messenger. The Playbook lays everything out in a step by step guide so that any marketer can launch Messenger campaigns and focus on their existing KPIs.
The best way to get the Playbook is to message in to The Chat Bubble Facebook Page. Just click here to go to our Messenger Page and then click the Get Started button.
We’re back with Part 2. Be sure to listen to the first half before listening to the second.
If you’re not already, please subscribe to The Chat Bubble Podcast on iTunes or wherever you listen to podcasts.
I’ve launched a Playbook for Messaging. It highlights the top 4 marketing use cases for Facebook Messenger, and lays everything out in a step by step guide so that marketers can launch messaging campaigns and stay focused on their existing KPIs. You can get the guide by messaging in to our facebook Page.
I’ve been in to a lot of the guests that have come on The Chat Bubble podcast, but I think this episode is the best story we’ve heard so far. On today’s show we are speaking with Lloyd Cotler. He was the SMS Campaign Manager for the Hillary Clinton campaign, sometimes referred to as HFA. As we’ll discuss in the episode, the Hillary campaign did things that no other mobile campaign had ever done. They did it at a scale that most mobile campaigns never reach and they did all of this on a timeline that’s almost impossible.
The campaign had some amazing talent. Specifically Lloyd with his understanding of how to launch, grow and execute on messaging initiatives. The other thing that the HFA messaging campaign had was buy-in at the highest levels. We talk about how that worked and the type of results that the campaign saw which caused them to double down on mobile messaging efforts.
Also, the campaign had a really good platform called Mobile Commons. I want to mention that company. Full disclosure, I used to work there and I own some stock. Not sure if I have to mention that, but everyone seems to do that on podcasts.
Anyway, there is so much in this conversation I’ve listened to it multiple times. I was obviously at the recording, I listened to it during the edit, and this is the first episode that I listened to a third time. Some of Lloyd’s casual remarks are absolutely golden and approaches that I had never thought about.
Finally, we are breaking this up into 2 parts. So if you’re not already subscribed, do that now on itunes or wherever you listen to podcasts.
And a little promotion before we start. I’ve launched a Playbook for Messaging. It highlights the top 4 marketing use cases for Facebook Messenger, and lays everything out in a step by step guide so that marketers can launch messaging campaigns and stay focused on their existing KPIs. You can get the guide by clicking here and messaging in to our facebook Page.
We’re releasing a Playbook for Messaging. The focus is making messaging a marketing channel. It highlights the top 4 marketing use cases for Facebook Messenger and lays everything out in a step by step guide.
The hope is to share an approach that digital marketers haven’t heard before. Instead of leaving Messenger to the customer service bots or operations teams, the marketing department is actually in the best position to capitalize on messaging immediately.
The best way to get the playbook is to message in to The Chat Bubble – click here, and then the Get Started button. http://m.me/thechatbubble?ref=cb_blog
On today’s show we have Sandi Fox. She is the founder and principle at Smart as a Fox, which is a Digital Strategy agency.
Recently on the show, I’ve been talking to people that really know the messaging space, but they’ve all been vendors. On this episode we have someone that really knows about messaging, but she’s coming from the client side and the consultant angle. Sandi worked for a non-profit where she took control over the text messaging campaigns and oversaw tremendous growth and success. After that, in the last 6 months or so, Sandi has launched Smart as a Fox, which is an agency that helps organizations with mobile campaigns and of course can help with all kinds of digital and communications needs.
So we talk about all of the SMS stuff that we’ve been discussing recently, but from the organizations perspective rather than the vendors. It’s going to be a really good compliment to the last 5 or 6 episodes.
Alright, a little housekeeping before we start the conversation. To all the new listeners, Welcome. There has been a spike over the last few weeks. People have also been messaging in to the Facebook Page. It’s really interesting to hear what everyone is up to so thanks for connecting. I’ve checked out a few demos and had some excellent conversations about messaging. If you have thoughts, feedback, questions for me or questions that you’d like me to ask guests, message in. The way to do this is send me a message on Facebook.
Click here to open The Chat Bubble Messenger Page http://m.me/thechatbubble
Please subscribe on iTunes: https://itunes.apple.com/us/podcast/the-chat-bubble/id1191382024?mt=2